First things first, tell us how you'd like to work.
It's your project, you decide how you want to be involved
Not sure where to start?
Here's a few techniques, style stuff and video jargon to help fire up your imagination.
What kind of video?
Some ideas for you.
You want to tell a story and include things that show your product, service or event along with interviews, comments and personal experiences. This gives you a rich and engaging video that demonstrates what you do, who you are and what makes you great.
You want to grab viewers' attention and get straight to the point but with style and visual interest. This is a short and sweet way of simply getting your message across without fuss. No distractions - just a punchy little number. It’s all about impact.
You want more than an advert but not a detailed documentary. This gives a good selection of your product, service or event mixed with maybe a few interviews. Perfect if you want to get people's attention whilst giving them a little more to get their teeth into.
You simply want to have a great record of an event, show, exhibition or demonstration. This is used to create a simple archive for you own use but also if you want others to see your event as it happened. It's like being there yourself.
Deciding on a style
Creating a look
Bright & lively
Vivid colours, light and fresh. Gives a positive, upbeat and zesty look to your video. Great with an advert or promo style of video.
Crisp & cool
Natural colours, with a 'realistic' look. Gives integrity and an honest look to your video. Great with a documentary or archive style video.
Muted colours with a stylised look. Gives a serious, considered look to your video. Great with a documentary style video.
Filming the action
COOL camera stuff
This is simply moving the camera left to right or right to left. Works well if done slowly and really smoothly.
This is simply moving the camera vertically - up or down. Works really well if done smoothly but can be slow or fast.
This is physically sliding the camera sideways. Works well if an object is in the foreground. Gives a movie-style movement.
This is where the camera is mounted on a 'crane'. Works beautifully by giving the impression of gliding through the air.
This explains itself. Really good if you want a 'realistic' feel to your video. It helps create a sense of immediacy and unpredictability.
Setting the scene. It's always a good idea to show the whole thing with a nice wide shot. Can be spectacular.
Capturing the action. Closer in so you can film a small group of people, for example. The most used type of shot.
Creating focus. Really close now so just one thing to look at, such as a face. Creates tension, intrigue or heightened interest.
Tiny detail. Extreme close up so you can see small objects or details. These shots can produce amazing and unexpected results.
Filming directly from above. This gives a unique view of the world. Great for seeing a layout or design in a whole new way.
Filming from the ground. This gives a worm's eye view of things. Can provide a really interesting perspective and sense of height and size.
Filming in the wet. Loads of possibilities here. Either filming under the water or filming through water, such as rain or a running tap.
Bringing the footage to life.
The video footage from the camera can be changed and enhanced in loads of ways. Colour grading (as the show-offs call it) is where the intensity, brightness and shade of the the colours in your video can be altered. You can even change the colour of the sky if you like. You may want a black and white look, a 'film noir' look or how about CCTV look?
Want to make your video look amazing? There are so many options which will get your creative juices flowing. How about creating a slow motion effect? Or a time lapse sequence to condense hours into seconds? You can add snow, rain or dust to your video. You can have multiple versions of the same person in one scene or simply make them disappear. There are endless possibilities.
Adding sound effects can help you create an extra dramatic impact to your video. You may just need to add the sound of laughter or a door opening. But you may want a comedy 'boing' or a loud crash. Sound effects can also often be a subtle enhancement to what is happening on the screen. However they always add depth and richness to your video masterpiece.
Sounds a bit dull but text is a fantastic way of getting your message across. It can be as simple as the name of someone being interviewed or a huge, animated 3D title tumbling across the screen. And don't forget that text also includes subtitles and captioning. You can connect with a much wider audience if they can read along with the dialogue in your video.
When you add music to a video is totally transforms it. Whether it's a melodic background track or an awe-inspiring classical score, music has a profound effect on the feel and mood of your video. You might use one track throughout or a blended mix which reflects the mood of your story. Even if you don't have music throughout, your video will always benefit from it.