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ACE Convention and Trade Show 2017

Association for Cultural Enterprises

The Brief.

ACE approached us, for the 4th year to make a films featuring their 2017 convention in Edinburgh. As an organisation, ACE members are both delegates and exhibitors at the event. So it the video needed to appeal to both groups but also to attract new members, from all backgrounds. For this video the client wanted to capture personal experiences of attendees along with footage of exhibitor stands, interactions, talks and lectures plus with the ambience of the whole event, including the spectacular setting for the Gala night.

The Solution.

This video was all about capturing the upbeat, positive and collaborative nature of the convention. A blend of close-ups, wide shots and 'action' shots ensured the video had a vibrant feel to it. Adding a soundtrack underneath gave plenty of energy to all of the footage too. It was also important to get plenty of shots where people were chatting and engaging with one another. After all, that's what much of the convention was about - sharing ideas, talking business and having a great time.

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Joanne Whitworth - Communications & Media Manager, ACE said this about her experience of working with Swainson Productions on the 2017 promo video:

"I'm delighted with the video that Swainson Productions have created for me. It more than meets the brief and the production values are superb, capturing the essence of our brand perfectly. The whole process was collaborative, easy and fun from start to finish, and I couldn't be happier with the result!"