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Cat in Hell

LaPelle's Factory

The Brief.

The client wanted to create sense of mystery and unnerving disquiet to create a video trailer to promote a new show. We talked about a number of things and in the end they decided on a 'freestyle' approach whereby we would create the video on the fly. This is how they love to work and it's how the really wanted to make this video come to life.

The Solution.

We found a suitable location that was rather run down and atmospheric. We needed some height in order to capture shots from above. To help create the unsettling feel of the video we used unusual angles, close-ups and choppy effects in the final edit. The decision was also made to give the video a very slight sepia effect over a black and white base.

The result is really dramatic and effective and one of our favourite videos in regard of its style.

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